Designation: Ads Specialist
Reporting to: Marketing Manager
Location : Bangalore
About Donatekart:
Are you someone who cares deeply about bringing a real change? Then, Donatekart is the right place for you. We are India’s most trusted and transparent crowdfunding platform where donors donate products directly to the Charities online instead of money.
In the last 4 years, we were able to raise over 90 Lakhs + worth products, and 100 Cr+ worth Donations were done to support over 1000+ charities. Over 5,00,000+ unique donors used our platform to channelize donations to charities of their choice. Donatekart has won many awards like India’s best social enterprise award, NASSCOM Social Innovation Award and also been invited by Bill & Melinda Gates foundation in the US and China.
We are a young and energetic team with a vision to help bring transparency and trust to the crowdfunding sector. We’re holding our door open for you .Come, be a part of the real change!
The responsibilities in this position include, but are not limited to…
- Ensuring both the ad account and website are optimized for the highest conversion rate possible
- Creating custom audiences and lookalike audiences
- Building out campaign frameworks inside ad accounts
- Optimizing and scaling campaigns
- Providing reports for Managers, which includes ad spend, CPA, and ROAS data as well as creative direction for campaigns.
- Work with the design team to coordinate graphic design projects.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Manage the strategy and setup of all paid campaigns.
Desired Experience and Skills:
- 0-1 years of working experience as a marketing intern or a similar role
- Bachelor’s Degree in Marketing, Communications, or other relevant fields.
- Knowledge of Google AdWords and Microsoft Ad Center
- Knowledge of Google Analytics and Webmaster Tools
- Experience in basic design platforms (i.e. Canva) is a plus.
- Experience with WordPress, Squarespace, ClickFunnels, Webflow and other web building platforms is a plus
- Experience with MailChimp, Klaviyo, ActiveCampaign, and other ESPs is a plus
- Self-starter, motivated, Data Driven
- Ability to prioritize multiple projects, work under pressure, and meet multiple deadlines.
- Attention to detail is essential
- Team player, learning attitude, ability to work in a face paced growing startup, work with cross functional teams
- Excellent verbal and written communication skills.